Interactive digital show retells Pinocchio as tech thriller

Last Updated on 27 June 2021 by Showcall Editorial Team

The classic story of Pinocchio is retold by Chronic Insanity in, a digital show exploring artificial intelligence

Pinocchio digital theatre Chronic Insanity
Artwork for Chronic Insanity’s

Theatre company Chronic Insanity have revamped the classic story of Pinocchio for the technological age with a new interactive digital theatre experience.

Their new show, called, immerses the audience in a story that explores the impact of artificial intelligence (AI) within society, reflecting on the power and influence of tech companies in our everyday lives, for better or for worse.

Participants will take on a new role at tech company Stromboli, taking on a top-secret project to deliver a series of tests on the latest AI model, PNOC. But what are they really testing? If you knew, would you help them or sabotage while you had the chance?

Audiences will navigate a thrilling choose-your-own-adventure format, unlocking new pathways and taking the outcome into their own hands.

Written by Joe Strickland, will run online from 23 July to 6 August 2021. Tickets, on a pay-what-you-can basis, are on sale now via

The cast will include Michelle Michaels as PNOC, Jack Henderson, Vimal Korpal, Abbi Davey, Iain Gibbons and Miles Kinsley.

Strickland said: “I always think that artificial intelligence is misunderstood by people. They think it’s going to be something big, scary and threatening but it doesn’t have to be that at all. The future of AI, and how it helps or harms humanity and this planet, is down to us.

“I want this experience to put the audience in a thought-provoking position, to give them an option to meaningfully change the future of technology, for better or for worse.”

About Mark Ludmon 318 Articles
Mark Ludmon has been a journalist for over 20 years, specialising in theatre, hospitality and drinks after starting in regional daily newspapers. He has an MA in early modern literature and history, focusing on Elizabethan and Jacobean drama, and a theatre studies MA from Royal Central School of Speech & Drama. He is a former panellist for the Olivier Awards. He tweets at @MarkLudmon.