UK and Ireland tour of Bring It On The Musical cancelled

Last Updated on 16 January 2022 by Showcall Editorial Team

Selladoor Worldwide has cancelled the rest of the UK and Ireland tour of Bring It On The Musical after it suffered losses due to Covid-19

Bring It On UK tour
Amber Davies and the company in Bring It On! The Musical. Photo: Helen Maybanks

The UK and Ireland tour of Bring It On The Musical has been called off after the production lost “hundreds of thousands of pounds” due to Covid-related cancellations.

The show was due to continue touring from the end of January until July after finishing its six-week run at the Southbank Centre’s Queen Elizabeth Hall, where it will continue to play until 22 January.

However, today that producers said the tour could no longer go ahead because of “the impact of rising Covid-19 cases and self-isolation requirements” which led to 13 performances in London being cancelled.

In a statement, production company Selladoor Worldwide said: “Cancelling 13 performances has resulted in an overwhelming loss of income for the production during a peak period that would otherwise have provided a vital financial backbone of the tour.

“This lost income, amounting to hundreds of thousands of pounds, has sadly rendered the remainder of the tour financially unsustainable. It would be irresponsible for us to continue, and we therefore have no option but to cancel the remainder of the tour.

“We have not taken this decision lightly and have explored every possible alternative to avoid cancellation. Selladoor remain incredibly proud of this fantastically received production and are grateful to everyone who has worked so hard on it, and to all the audiences who have cheered us on.

“We are only too aware of the impact this will have on our wonderful cast, crew, musicians and creative team – as well as our audiences, venues and suppliers we had been due to work with during the tour. We are heartbroken that we have been forced into this position, but the impact of these cancellations caused by Omicron has left us with no other choice.”

Customers who have purchased tickets for the UK and Ireland tour of Bring It On The Musical will be contacted by their point of purchase. Tickets for performances at the Southbank Centre are unaffected and remain valid.

The tour was originally due to go to Wolverhampton, Southampton, Edinburgh, Blackpool, Aberdeen, Manchester, Cheltenham, Nottingham, Birmingham, Dublin, Woking, Sheffield, Cardiff, Sunderland, Glasgow, Bradford and Milton Keynes.

The show, which originated on Broadway, stars Amber Davies, Chelsea Hall, Alicia Belgarde, Vanessa Fisher, Connor Carson and Louis Smith and was written by Tony Award winners Lin-Manuel Miranda, Jeff Whitty, Tom Kitt and lyricist Amanda Green.


About Mark Ludmon 318 Articles
Mark Ludmon has been a journalist for over 20 years, specialising in theatre, hospitality and drinks after starting in regional daily newspapers. He has an MA in early modern literature and history, focusing on Elizabethan and Jacobean drama, and a theatre studies MA from Royal Central School of Speech & Drama. He is a former panellist for the Olivier Awards. He tweets at @MarkLudmon.